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British American Tobacco

By implementing and utilising MiX Telematics’ fleet management technology, British American Tobacco (BAT) is improving both the safety and sustainability of their fleet across multiple regions worldwide.
British American Tobacco Case Study
British American Tobacco (BAT) is a leading, multi-category consumer goods business that manufactures and supplies cigarettes, tobacco and other nicotine-related products.
"Working with MiX Telematics has been a key part of BAT’s ESG strategy. The global reach and depth of data enables our markets and business overall to make strategic decisions to make our fleets safer and more fuel-efficient, which lowers both cost and CO2 emissions. Having a connected fleet through the delivery and design of the MiX Telematics solution provides us with actionable insights about our fleet’s performance that we are using to transform how it is operated and utilised."
Diego Campos, Global Sustainability Compliance Manager, British American Tobacco (BAT)

They have been a longstanding customer and partner of MiX Telematics and have been utilising their fleet management solutions since 2016. MiX Telematics were chosen as the preferred vendor for BAT based on our global footprint and the fact that we could service all the markets in which BAT operate.

British American Tobacco (BAT) are driven by two objectives. One is creating safer fleets as safety underpins everything that BAT undertakes. Reducing the number of accidents to zero is one of the ways BAT will achieve this objective. The second objective is improving their company’s sustainability, which is at the heart of their transformation journey called A Better Tomorrow™. BAT aims to achieve carbon neutrality across their value chain by 2050.

By utilising a variety of MiX Telematics’ tailored fleet management tools, BAT now has access to vehicle and driver data that is organised into easy-to-understand reports. Using this information, the company has reduced speeding incidents per 100 kilometers driven and harsh braking events by 40% while harsh acceleration events were reduced by 18%. BAT has even managed to lowered the cost of their insurance premium by 8%.

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Dennis Ferreira

14 November 2019

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