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How to identify and incentivise positive driver behaviour

How to identify and incentivise positive driver behaviour

All companies are represented and embodied by their employees. Furthermore, most firms recognise that improvement on an individual level can instigate organisation-wide advancement.


This is particularly true in regard to fleet operators and their drivers. The commercial success of both transport and logistics and bus and coach fleets is heavily linked to the quality of their drivers - the members of staff who can make the most difference to the fleet's operations.

Why is it so important to identify positive driver behaviour in fleet companies?

The consequences of poor driver behaviour are very apparent and widely recognised. Road traffic accidents often occur as a result of poor driving and these can be extremely costly to firms that need to find driver and vehicle replacements and pay spiralling insurance premiums.

Meanwhile, fleet managers all over the UK and beyond are struggling to keep a lid on their firms' expenses as high diesel fuel prices and increasing amounts of EU bureaucracy are seeing transport costs rise.

Fleets can improve driver behaviour to combat both of these reasons for increasing costs, but in order to do this, they need to highlight best practice behind the wheel and educate all of their drivers about what positive driver behaviour entails.

How do fleets incentivise driver behaviour?

An incentive scheme works most effectively if it is transparent and objective. This allows drivers to see that their progress has clearly defined goals and set criteria that they need to get to grips with if they are to accomplish these objectives.

The use of telematics technology provides a ready-made platform to build a fleet driver positive behaviour incentive scheme around. Using precise and objective measurements, fleet managers can assess the standard of driving across their entire fleet and set training targets for each individual driver.

By using both in-cab technology and a long-term incentive scheme, fleets can ensure their drivers remain constantly aware of their safety and efficiency obligations and motivated by the improvements they are making. Instant feedback from a telematics device can positively modify behaviour at the earliest point of application, while regular progress reports can show an individual driver how much they have improved in any given time period. Areas in which an individual driver has struggled to advance in will also be highlighted. This allows fleet managers to ensure long-term improvements by making more informed choices about their organisation's future training programmes and alter any incentive targets accordingly.

What areas of driver training can be identified and incentivised effectively?

Telematics make it very simple for fleet managers to isolate certain key actions that are directly associated with road safety and fuel efficiency.

By targeting specific actions such as over-speeding, harsh braking and acceleration, over-revving and excessive idling, drivers and their employers can reduce the risk of a road traffic accident occurring and substantially lower the amount of fuel they use to complete their journeys.

Who can benefit from incentivised driver training?

Nearly all road users can, but the advantages of incentivised and targeted driver training are most keenly felt by the fleet which makes the investment.

Not only will considerable savings be made via reduced vehicle and driver down time and a lower fleet spend, the company can benefit from lower insurance premiums, an improved reputation and a more motivated workforce.

Fleet drivers will feel that their professional development is something their employer cares about and any issues the fleet may have had with staff engagement can be mitigated.

Where can I find out more about best practice in regard to identifying and incentivising driver behaviour?

MiX Telematics make your fleet management issues our priority and we aim to use our years of expertise to improve the efficiency and safety of your fleet operations. We have a broad range of thought leadership and best practice documents to help both transport and logistics and bus and coach companies which are searching for clear advice when it comes to identifying and incentivising driver behaviour.

Our latest white paper 'Positive driver behaviour: How to encourage, identify and incentivise' features unique real-world research that shows how fleet drivers currently view their own training. The document also showcases ways in which fleets can implement their own successful driver training incentive scheme and provides case studies showing how both technology and fleet management experts have improved driver behaviour.

To access the white paper, click here.

 

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Address

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Boca Raton
FL 33487
USA
Tel: +1 877 585 1088

Contact Us


For more information on our solutions, please complete the form below.

Address

750 Park of Commerce Blvd, Ste 100
Boca Raton
FL 33487
USA
Tel: +1 877 585 1088

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