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MiX CEO joins key speakers to discuss emerging markets and how to tackle them

MiX CEO joins key speakers to discuss emerging markets and how to tackle them

Recently, MiX Telematics CEO Stefan Joselowitz joined national representatives from Penske Logistics and Garmin for a panel discussion entitled ‘Taking Control of New Markets’. The panel, which formed part of the Telematics for Fleet Management USA Conference in Atlanta, Georgia, on 20 November, was held to help identify new markets and product opportunities in the telematics industry.


Stefan Joselowitz“It’s exciting for MiX to be a part of the growth and evolution of the telematics industry in the United States,” said Joselowitz. “Our robust product line has proven successful in many parts of the world and is testament to the strength of our telematics solutions. It was a privilege to be invited to be on the panel in Atlanta and bring our global perspective to the discussion.”

Every year the Telematics for Fleet Management USA Conference attracts more than 200 of the most respected opinion leaders and prestigious companies to analyse the challenges facing the industry.

“The Telematics for Fleet Management Conference was an ideal event to host a panel discussion regarding emerging markets,” added Neil Schwartzman, Chief Operating Officer at MiX Telematics (North America). “With over 400,000 subscribers, MiX is truly a global player in the telematics industry. Our vision for the Americas is one that will carry through with the success we’ve already experienced in the international market.”

Below is a highlight of the panel discussion and Joselowitz’s responses:

Moderator: Has MiX recently expanded its product offerings, or entered new fleet segments or geographic markets?

Joselowitz: The answer is yes to both of those. In terms of product offerings, we have a broad product portfolio and service a range of customers from large enterprise fleets through to SMEs as well as some consumer vehicles.

We recently added a new product to our portfolio, MiX Vision, which is an in-cab camera that integrates with our on-board computer system. We see MiX Vision as opening up two benefits. First, it will open new market opportunities; and second, MiX Vision will give us the ability to dive deeper into existing customers.  

We’re always looking at new geographies. In fact, we view the United States as an emerging market for MiX; it’s a new market for us and we see it as an exciting opportunity for growth.

Moderator: What is MiX currently doing in the US market; and do you see that evolving?

Joselowitz: We started with a pretty narrow focus, which worked well for us. That focus was almost exclusively on the oil and gas vertical. We have strong customer relationships in that vertical in the Middle East, Africa and Australasia and we expanded those relationships into the United States.

Of course, a single vertical focus is not a good business strategy long-term. But it was a low-risk approach for us in the beginning. Now we’re branching into other selected verticals. You will certainly see us evolve in other verticals across the US in coming months.

Moderator: How does MiX decide what new markets to pursue with new products; or what current products to introduce into new markets?
 
Joselowitz: It’s often driven by our customers’ needs. We have a big focus on large enterprise fleets right now. That’s really the sweet spot for us considering our global distribution. We tend to grow with our customers. We start with a new customer in a particular territory and steadily use our experience to break down the credibility barrier. So that’s often a catalyst for what drives new market decisions at MiX.  

But there are also market demographics that we’re constantly considering. South America poses a lot of interesting opportunities for us at the moment because of the fleet management requirements, which is a global seamless opportunity. But combined with that there’s a big demand for safety and security solutions, which we have a lot of experience with. The combination of those factors makes South America a very attractive market for us. In fact, it’s a market that we’re putting quite a bit of investment into as we speak.

Moderator: What is your largest geographic market today?

Joselowitz: Our largest geographic market remains South Africa, which is about 50% of our revenues currently. Europe constitutes about 15%, the US about 11%, with the Middle East and Australasia making up the balance.

We’re also seeing a lot of strong growth coming outside of Africa, where we’re more mature and still growing strongly.  But we’re clearly seeing faster growth in other territories.

Moderator: Going forward, what do you see as the best opportunity for growth?

Joselowitz: We’ve been steadily building a global business and have only recently started operating in the United States. For MiX, the North, Central and South America are the real exciting markets for us right now. In fact, I relocated with my family to the United States five years ago so I could lead out from the front, so to speak.  

Click here to learn more about the Telematics for Fleet Management USA 2013 Conference.

 

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Tel: +1 877 585 1088

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For more information on our solutions, please complete the form below.

Address

750 Park of Commerce Blvd, Ste 100
Boca Raton
FL 33487
USA
Tel: +1 877 585 1088

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