Call Us    +1 877 585 1088

www.mixtelematics.com

What steps can fleet managers take to reduce the impact of speeding?

What steps can fleet managers take to reduce the impact of speeding?

Speeding is an issue that affects all road users. But fleet managers are in a unique position to reduce the impact of speeding.


  • Speed is one of the primary contributing factors in fatal road accidents in the UK
  • In 2011, 3,267 people were killed or seriously injured in crashes involving speeding vehicles
  • The risk of death for a pedestrian is approximately four times higher when they are hit by a vehicle driving at 40mph as opposed to 30mph.

As well as its human cost, speeding is also very expensive - particularly for fleets that need to make their living on the roads. Research also shows that with delivery deadline pressures, complacency and fatigue, fleet drivers are more likely to break speed limits and put themselves and other road users at risk than other drivers.

In addition to increasing the risks of an accident, a speeding fleet driver will hamper any fuel-saving efforts that the company is currently implementing and could damage a well-earned favourable reputation. The financial costs of a crash must also be considered and these include repairs expenses, higher insurance premiums and a bigger wage bill as staff cover is needed to combat driver recovery time.

How does a fleet manager take control back?

Not surprisingly, with the costs of speeding being a major burden on transport companies, there are a number of steps that fleet managers can take to stop drivers from breaking speed limits.

Educate

Drivers are less likely to speed if they know that the power of life and death is in their hands. It is the fleet manager's role to ensure that this message is not forgotten about out on the road in pressing circumstances. A speed reduction policy needs to have a continuous development and always be near the forefront of a driver's mind. The policy should be supported with incentive schemes. This approach not only promotes safety and gives an individual achievable targets to work towards, it also ensures that good advice is not forgotten after a driver has been made aware of it.

Gather evidence

Telematics and vehicle tracking data are a really effective way for a fleet manager to point out the errors and speeding offences of individual drivers. This data provides a tangible warning to drivers who may believe that they were not driving in an unsafe way. Comparisons between near misses and actual crashes are particularly effective at helping drivers realise that they cannot continue to push their luck. Another advantage of comprehensive data is that it can be used to guide future speed reduction training and monitor progress.

Use limiters

A fleet manager will already comply with all legal requirements to fit commercial vehicles with speed limiters, but can further use of the technology on a voluntarily basis improve the road safety record of a fleet?

Embrace the local community

Supporting any local and national campaigns to help vulnerable road users can be effective. This would help build and nurture a good road safety reputation in the transport and logistics sector, but it would also motivate drivers. Often, drivers come from the local community themselves and providing them with personal experiences of how the fleet's anti-speed initiative is beneficial can make them more likely to commit to other aspects of the campaign as well.

 

Contact Us


For more information on our solutions, please complete the form below.

Address

750 Park of Commerce Blvd, Ste 100
Boca Raton
FL 33487
USA
Tel: +1 877 585 1088

Contact Us


For more information on our solutions, please complete the form below.

Address

750 Park of Commerce Blvd, Ste 100
Boca Raton
FL 33487
USA
Tel: +1 877 585 1088

Consumer Solutions