Gamification is a term that’s been doing the rounds for more than a decade. Put simply, it’s the application of game mechanics, such as point scoring and rules of play, to non-game contexts – like fleet management. Rewards and incentives are used as motivation when certain goals are met, similar to when badges and achievements are given to gamers when completing tasks. This white paper explores how effective gamification has been for organizations that have implemented it in improving engagement, work transparency, and the connection of employee actions to business outcomes.
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