About MiX by Powerfleet

MiX by Powerfleet, founded in 1996 by Stefan Joselowitz, is a leading global provider of fleet and mobile asset management solutions. The company’s products and services provide enterprise fleets, small fleets and consumers with solutions for safety, efficiency, compliance and security.

Enter into the world of MiX by Powerfleet

Using the Software-as-a-Service (SaaS) delivery model, MiX by Powerfleet leads telematics services providers in the USA and globally, delivering its solutions to customers in more than 120 countries. More than 914,000 mobile assets are actively managed by MiX by Powerfleet, a number that’s steadily growing. In addition to employing more than 1000 people, MiX by Powerfleet has a global network of more than 130 fleet partners. Our telematics company has offices in South Africa, the United Kingdom, the United States, Uganda, Brazil, Australia, the United Arab Emirates and Mexico.

MiX by Powerfleet shares are publicly traded on the Johannesburg Stock Exchange (JSE: MIX) since 2007 and on the New York Stock Exchange (NYSE: MIXT) since 2013.

Heritage

The listing of MiX by Powerfleet on the JSE marked the birth of a new global leader in the vehicle tracking and fleet management industry. The company’s success is a culmination of numerous business wins, innovative leadership, focused expertise and strategic decisions which have yielded the desired results.

The business started out in South Africa in 1995 as Matrix Vehicle Tracking, a consumer-facing business focused on superior vehicle recovery and personal safety. Services were delivered using cutting edge GSM–based tracking technology.

Matrix soon became one of the leading vehicle tracking and stolen vehicle recovery service providers in South Africa, and the first to emphasise the safety of the individual as opposed to focusing solely on the vehicle – a value that still applies today. While Matrix Vehicle Tracking was growing its consumer base in South Africa, another South African business known as Omnibridge was gaining significant ground in the international commercial fleet management market. Omnibridge, which was originally founded as CI Fleet Management, was responsible for the design and development of the VDO Fleet Manager (FM) product range. This product was eventually sold by Siemens worldwide.

In May 2007, Omnibridge acquired the distribution rights for its Fleet Manager product range from Siemens VDO, while simultaneously acquiring Siemens VDO’s UK-based fleet management and commercial vehicle outfitting businesses, which included the Datatrak product range and network. In 2007, Matrix Vehicle Tracking acquired Omnibridge, which led to the merger of these two businesses and went on to list on the Johannesburg Stock Exchange.

Given the company’s vision to become the leading global provider of information and related services for mobile assets, the decision was made to rebrand as MiX by Powerfleet in early 2008.

The new brand captured the core of the business by combining ‘Mobile Information Exchange’ and telematics expertise. It enables all business aspects, past and present, to come together and adopt a shared vision and philosophy.

1996

Established in 1996 as Matrix Vehicle Tracking
Focus on Stolen Vehicle Recovery & Personal Safety
Control Instruments acquires DataPro, forms CI Fleet Management Services (CIFMS)

1997

CI FMS concludes deal with Siemens VDO to design and develop the VDO FM Product Range, sold exclusively by Siemens VDO world-wide

2005

CI FMS commences direct sales of the VDO FM Product Range into sub-Saharan Africa

2007

CI FMS renames to CI OmniBridge, acquires Siemens VDO UK Fleet Division and Datatrak, cancels distribution agreement with SiemensVDO
TeliMatrix acquires OmniBridge
Combined entity lists on the JSE in South Africa (JSE:MIX)

2008

TeliMatrix acquires TripMaster (USA)
TeliMatrix acquires SafeDrive International (UAE & Australia)
Company name changes its name and corporate identity to MiX by Powerfleet

2012

MiX by Powerfleet breaks the R1 billion revenue barrier

2013

MiX by Powerfleet lists on the New York Stock Exchange (NYSE:MIXT)

2017

MiX by Powerfleet reaches 600,000 subscribers across its global business

2018

MiX by Powerfleet reaches 700,000 subscribers across its global business

Subsidiaries

MiX by Powerfleet North America

+1 877 585 1088 | Boca Raton, USA

In April 2008, MiX by Powerfleet acquired Tripmaster in order to strengthen its market offering and establish a foothold in the North America market. In the 1970’s, Tripmaster pioneered the development of on-board computers and owns numerous patents relating to state-line crossing algorithms.

Today, MiX by Powerfleet North America builds upon the brand’s legacy by continuing to provide commercial fleet operators with greater efficiency and management control, with an emphasis on driver safety, DOT Hours of Service and IFTA compliance.

MiX by Powerfleet International

+27 21 880 5500 | Stellenbosch, South Africa

MiX by Powerfleet International, based in Stellenbosch, is responsible for all centralised marketing, hosting & operations, research & development functions as well as sales into regions not managed by other MiX subsidiaries. The business is positioned as a central services organisation to the rest of the MiX group businesses and partners, to support growth of the business across its international locations and within its various segments.

MiX by Powerfleet Africa

+27 11 654 8000 | Midrand, South Africa

MiX by Powerfleet (Africa) provides consumer solutions to the South African market under the Matrix and Beam-e brands, while the commercial division provides enterprise fleet management solutions throughout sub-Saharan Africa. Matrix represents one of the largest personal safety and stolen vehicle recovery brands in South Africa. Its offering encompasses basic and enhanced security services that are designed to suit individual lifestyles, all with an emphasis on personal safety. Beam-e is a highly affordable stolen vehicle recovery service that was launched by MiX by Powerfleet in 2011.

The business operates a 24/7/365 National Operations Centre and has dedicated ground response teams and a company-owned helicopter. MiX by Powerfleet Africa is based in Midrand, Johannesburg, and has recently set-up an office in Uganda. Having eyes and ears on the ground in East Africa, aligns MiX by Powerfleet with the growing demand in the region, while enabling the company to better support its East African business partner network.

MiX by Powerfleet Brazil

+55 11 3393 8111 | São Paulo, Brazil

In May 2013, MiX by Powerfleet Brazil was established to increase the company's market penetration and grow its market share in Brazil and the greater Latin America region. The subsidiary – based in Sao Paulo – enables MiX by Powerfleet to better support its channel partner network, while keeping an ear to the ground for requirements that are unique to the region.

MiX by Powerfleet Europe

+44 179 350 0100 | Swindon, United Kingdom

Born out of the OmniBridge (now MiX by Powerfleet International) acquisition of the SiemensVDO fleet management business in 2007, MiX by Powerfleet Europe is based in the UK and forms the hub of the group’s sales and distribution business in Europe. The business is well known throughout the UK and Europe as the company behind the original Datatrak vehicle tracking products and network, established in 1985.

MiX by Powerfleet Middle East and Australasia

+9714 204 5650 | Dubai, United Arab Emirates

MiX by Powerfleet Middle East and MiX by Powerfleet Australasia are based in Dubai (UAE) and Perth (Australia) respectively.

The subsidiary was borne out of MiX by Powerfleet’ acquisition of SafeDrive International (SDI), in 2008, a road safety consultancy and training business that was originally formed in 2002. SDI built up a strong reputation in the driver safety and training sector, becoming known for its high standard in training design and delivery.

Today, the businesses combine in-vehicle monitoring systems, driver training and consulting to offer customised, effective driver behaviour and training programmes for global customers focussed on achieving and maintaining the highest levels of safety in the oil and gas, minerals and resources sectors.

MiX by Powerfleet Middle East and Australasia

+61 8 9388 5800 | Perth, Australia

MiX by Powerfleet Middle East and MiX by Powerfleet Australasia are based in Dubai (UAE) and Perth (Australia) respectively.